SHILLONG: Governor of Meghalaya Phagu Chauhan ceremoniously flagged off the IEC (Information, Education and Communication) Van for the urban areas under Viksit Bharat Sankalp Yatra from Raj Bhavan, Shillong today. This initiative, originating from Khunti, Jharkhand, on November 15, 2023, dedicated to tribal areas, has now expanded its footprint to cover the entire nation, covering both rural and urban areas.
In Meghalaya, the Van will cover urban localities across Meghalaya. This Yatra represents the largest-ever outreach initiative by the Government of India. Rooted in the vision of inclusive development, it has consistently aimed to ensure that the benefits of government schemes saturate every corner of the Nation, achieving 100 % coverage. Each day, the vans will make two halts in prominent places, facilitating health camps, Aadhar enrollment, and other essential services. Real-time data on ground-level activities, facilitated by Information, Education, and Communication (IEC) vans, is systematically captured on a portal developed by the Digital India Corporation under the Ministry of Electronics and Information Technology.
The overarching goal of Viksit Bharat Sankalp Yatra is to raise awareness and facilitate the delivery of welfare scheme benefits, spanning sanitation, financial services, electricity, housing, and more. Highlighted Schemes include Ayushman Bharat, PM Garib Kalyan Anna Yojana, PM Svanidhi and PM Awas Yojana, among others.
The Yatra signifies a significant stride towards realizing this objective through extensive outreach, information dissemination, and empowering citizens to actively contribute to the country's development.
The programme in Raj Bhavan was attended by senior officials of the state government and officials from Health Department, Civil Supplies, MUDA Authority, District Lead Bank Manager and Shillong Municipal Board and Social Welfare. Later in the day, an outreach programme was held near Polo in Shillong, where different departments participated. Certificates were also distributed on the spot to beneficiaries of PM SVANidhi. (PIB)