GUWAHATI: In continuation with the sustained efforts to empower our sales force and ensure seamless services to policyholders digitally, on a 24 x 7 basis, LIC on Tuesday unveils the “One Man Office” (OMO) online service through its agents. Through the One Man Office, LIC aims to provide a comprehensive digital ecosystem for its sales force consisting of agents, development officers, senior business associates, chief life insurance advisors, LIC associates, and chief organizers to aid in their day-to-day operations, strengthen their efficiency and productivity, and ensure better services to our customers. The service was launched on February 17, 2025. Speaking on the occasion, Siddhartha Mohanty, CEO and MD, LIC of India, said it will be a vital tool in the hands of the sales force to promote life insurance and render service to LIC’s customers anytime and anywhere. It will be a shot in the arm for achieving the objective of “Insurance for All by 2047.”
OMO aims to aid our agents in the digital sale of policies, after-sales servicing for the customers for different types of services, tracking their business, and acting as a training cum knowledge pool for them. In short, it is a mobile digital office in the hands of the sales force and plans to evolve as an easy-to-use one-stop solution for all business and servicing needs, which will be available through their mobile phones, thus making them truly Atma Nirbhar in every sense.
These services are offered through the ANANDA (Atma Nirbhar Agents New Business Digital Application) platform for onboarding of customers and will have features like premium calculator, benefit illustration, E-NACH registration, change of address, online loan request, renewal premium payments, claim-related requirement submission, etc. It will also have a knowledge centre, various insurance and health-related calculators, an office locator, an NEFT search, etc., for assisting agents to help the customers, stated a press release.
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