STAFF REPORTER
GUWAHATI: In a move to further expand its retail footprint, Northeast India’s largest dairy cooperative, Purabi Dairy, inaugurated a new Milk Booth at the ASTC’s Mini-ISBT in Khanapara, Guwahati on Monday. The booth was inaugurated by Minister of Cooperation and Transport, Government of Assam, Jogen Mohan, in the presence of senior officials and dignitaries.
Speaking on the occasion, Minister Jogen Mohan praised the collaboration between Purabi Dairy and ASTC, highlighting the potential synergy in promoting both nutrition and convenience for daily commuters. “This partnership between Purabi Dairy and ASTC brings together two essential aspects of public welfare — mobility and nutrition — making it easier for people to commute and access safe, healthy food in one place. While ASTC ensures last-mile connectivity across Assam, Purabi Dairy is delivering quality nutrition to the people. Initiatives like this not only enhance commuter convenience but also promote healthier lifestyles across the state,” he said.
Assam State Transport Corporation (ASTC) Managing Director, Chinmoy Prakash Phookan, ACS, who played a key role in initiating and driving this collaboration, highlighted the importance of value addition for commuters and said, “Dairy is an essential part of a healthy diet, and we are glad to offer our commuters easy access to nutritious, value-added products through this partnership with Purabi Dairy. This initiative enhances the overall commuting experience. We also plan to set up similar Milk Booths at other major ASTC centres across Assam in the coming months.”
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