MUMBAI: More children are accessing the Internet than ever before in India and at 38 per cent, school-going children (15 years or below age group) constitute a formidable force when it comes to Internet usage, a new report said on Wednesday.
The report by leading data, insights and consulting company Kantar said that access to information and education, social media, gaming and entertainment, especially, sports are driving the adoption among children.
At 264 million, rural India registered an internet growth at 45 per cent while urban India logged 11 per cent as overall monthly active internet usage crossed 574 million user base in 2019 which is an annual growth of 24 per cent, according to the report titled 'ICUBETM 2019'.
"The new decade is expected to witness the next wave of Digital India aided by the recent COVID-19 pandemic that has catalysed the speed at which the already connected consumer is getting further connected with devices, payments, e-medicine, etc," said Puneet Avasthi, Senior Director, Insights Division, Kantar.
Mobile is the device of choice as 100 per cent active users browse the internet through mobile devices. (IANS)