Assam is home to quite a number of indigenous fruits. Additionally, Assam also has its own varieties of mangoes. Yet, what has been seen is that, barring bananas, people across the state have not taken to cultivating fruits in order to earn a livelihood. The few kilogrammes of jamu (Indian blackberry), leteku (Burmese grapes), jolphai (Indian olive), amara (hog plum), poniol (Indian coffee plum), bogori (jujube), bel (wood apple), and lichu that one sees in the local market do not come from any commercial plantation. Rather, they come from villages where these plants grow in a stray manner. Yet, the fact remains that all these and other fruits that are found across Assam are not only tasty but also have a lot of medicinal qualities. Unfortunately, very few people grow fruits in Assam on a commercial scale. Though there is a department of horticulture to exclusively promote the cultivation of fruits in Assam, the overall situation in no way proves that the said department is actually active and is doing its duty well. The website of the horticulture department and statistics compiled by this department, however, show such a picture that one will be compelled to think that Assam is a major producer of fruits. Taking a look at mango, the king of fruits, one will be surprised to find that there are at least 30 different varieties of this wonderful fruit growing across Assam. A few years ago, an NGO in North Lakhimpur organised a wonderful mango festival that saw the display of a large variety of mango fruits growing in Assam. Unfortunately, that festival failed to wake up the authorities concerned. With the establishment of a number of units in Assam manufacturing various ayurvedic products, one can foresee that there is good prospect of cultivating various fruits, as well as various medicinal plants and herbs, in the state on a commercial scale. While the concerned government department has apparently failed, it is probably for the non-government sector, including individual entrepreneurs, to take upon themselves the responsibility of promoting the cultivation and marketing of traditional indigenous fruits of Assam in earnest.