NEW DELHI: The day football star Ronaldo's Coca-Cola snub went viral on social media, the Indian Meme Industry got into the act and make a hilarious photoshop image of the football star along with Banta- the local lemonade drink.
However, this is not the end, Amul and Fevicol's cheeky take on Ronaldo's Coca-Cola snub is now a viral social media advertising campaign for both brands. Two of the world's best-known drinks brands have felt the viral ripples caused by simple gestures from Cristiano Ronaldo and Paul Pogba.
In its ad, Fevicol, which manufactures adhesives, said: "Na bottle hategi, na valuation ghategi (Neither the bottles will move nor will the valuation drop)."
Attending a Euro 2020 post-match press conference, the Portugal striker Cristiano Ronaldo removed two bottles of Coca-Cola kept in front of him and asked people to drink water.
R S Sodhi, MD at Gujarat Cooperative Milk Marketing Federation(GCMMF) tweeted an ad with the Amul girl that said "Not bottling one feelings."
This act cost Coca-Cola to loose $4 billion in market value as stock prices dropped 1.6% as they went from being worth $242 billion to $238 billion.
On the other hand, Manchester United Paul Pogba moved a bottle of non-alcoholic Heineken NV beer out of sight when giving a press conference at the UEFA Euro 2020 tournament, where he's representing France.
Pogba's move came just hours after Heineken had quipped about Ronaldo's preference for "agua" on Twitter.