Guwahati, Jan 24: Amway India has expanded its product portfolio and entered into the domain of consumer durables with the launch of Amway Queen, a premium cookware range. Amway India sells more than 130 products across Nutrition, beauty, home care and persol care categories. It comes with a VITALOK™ technology that helps locks in the moisture which helps to preserve the taste and nutrition of the food. Amway Queen ebles cooking with much less water as compared to a conventiol cookware range. The food cooks evenly and quickly over medium to slow temperature, saving time and energy. Amway Queen is backed by 30 years warranty.
Anshu Budhraja, CEO, Amway India, said, “Globally, Amway is one of the leading players in the premium durables category. We have identified Amway Queen as our first durable to be launched in the Indian market because the research indicated that there is a latent demand for premium cookware which ebles low oil, low water cooking while ensuring taste.”
Sundip Shah, Chief Marketing Officer, Amway India, said, “Amway Queen is unique as it allows healthy cooking of delicious dishes with almost no oil and less water. Our strategy is driven by impactful cooking demonstrations to bring this benefit to life for our direct sellers and consumers.” This was stated in a press release.