Hyderabad, Dec 4: In an effort to map different aspects of entrepreneurship among youth in India, Amway India, released the Amway India Entrepreneurship Report (AIER) 2017 recently. The report was launched by Doug DeVos, President, Amway at the Global Entrepreneurship Summit (GES) 2017 held in Hyderabad. AIER is an annual report compiled by Amway since 2014, that promotes and facilitates entrepreneurship in the country & globally.
AIER findings are from a study conducted by Nielsen for Amway India under which they surveyed 10,809 fil year undergraduate students including 6269 male and 4540 female students covering 28 cities, 28 small towns and students hailing from rural arears across 21 States of India in 2016. The report focuses on scrutinizing and understanding the student community’s attitude towards Entrepreneurship in India. From AIER 2017, it was derived that over 60 percent students in the country consider entrepreneurship as a good prospect for earning a livelihood. Unveiling the report, Doug DeVos, President, Amway said, “India is well positioned for an entrepreneurial transformation. The country is already a top 10 global market for us and we’re excited to be part of its future growth. Amway was founded nearly 60 years ago on the spirit of entrepreneurship and is committed to creating opportunities for people who seek to be entrepreneurs.” This was stated in a press release.