Itagar, March 14: Amway India has launched an Express Pick & Pay store in Itagar recently. The store is located at H-Sector, Vivek Vihar, Near Holongi Market, Itagar. This is the first such store opened by the company in Aruchal Pradesh as a part of its strategy to increase consumer outreach. The store’s format is similar to a ‘Mini Shopping Centre’ which gives an opportunity to the Amway consumers and distributors to touch/feel and purchase the high quality products. On the occasion, G S Cheema, Sr. Vice President, Northeast regions, Amway India said, “Aruchal Pradesh is a key market for Amway in India and there is a high level of interest and appreciation of Amway products in the state. The Express Pick & Pay Store in Itagar will play a key role in increasing availability and visibility of Amway’s products to consumers in Itagar and adjoining towns in the state.” This was stated in a press release.