‘Preserve dignity of classical language’
STAFF REPORTER
GUWAHATI: The All Assam Students' Union (AASU) has expressed strong resentment over the flawed translations and mispronunciations in messages and advertisements in Assamese, terming them disrespectful to the dignity of the newly recognized Classical Language. The AASU has demanded the immediate cessation of such distorted messages and their replacement with accurate versions. In a strongly worded letter to the Prime Minister and the Chief Minister, the AASU has urged the government to take immediate action to stop the circulation of such distorted advertisements and to mandate companies to collaborate with qualified local professionals or institutions for accurate translations.
The issue came to light after a recent "cyber security" awareness message disseminated by telecom companies sparked widespread reactions due to its distorted representation of Assamese. The AASU has stated that the message, which was intended to create awareness, has instead caused confusion and anger among the public due to its flawed translation and mispronunciation.
AASU president Utpal Sarma and general secretary Shorjun Hanse stated in a press release, "Such disrespect to a Classical Language is unacceptable. We demand that such messages should stop and instead ensure that all awareness campaigns are accurately recorded and articulated."
The AASU has also called for a ban on advertisements in Assamese that feature incorrect translations and pronunciations. The organization has pointed out that several domestic and international companies often rely on external translators with little to no knowledge of Assamese grammar or pronunciation, resulting in flawed advertisements that have flooded local newspapers, television, and various mediums across Assam.
The AASU has urged the government to take immediate action to uphold the prestige of the Assamese language and to ensure its appropriate usage in public platforms. The organization has emphasized that the dignity of Assamese must be upheld at all costs.
In a press release, the AASU stated, "We will not tolerate the distortion of our mother tongue. We demand that the government take immediate action to stop such practices and ensure that the Assamese language is used correctly and with dignity."
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