NEW DELHI: India shipped 5.73 million units of tablets, including detachable and slate models, in the calendar year 2024, marking a significant 42.8% year-over-year (YoY) growth, according to a report by Massachusetts-based International Data Corporation (IDC).
The surge in India's tablet market was driven by rising notebook prices and improved Android features, making tablets the preferred choice for productivity and entertainment, the firm stated on Wednesday.
According to the report, detachable tablets grew by 30% compared to last year, and slate tablets saw strong growth of 47.2% in the same period. However, the overall tablet market dropped by 17% in the fourth quarter of 2024 due to delays in some government manifesto deals.
The IDC Worldwide Quarterly Personal Computing Device Tracker reported that the consumer segment grew by 19.2% in 2024, driven by big online promotions, discounts, and cashback offers. Samsung was the top brand in online sales with a 24.4% market share.
The commercial segment saw an impressive 69.7% growth compared to last year, mainly because of a 104.5% rise in the education sector, thanks to government-funded education projects.
Priyansh Tiwari, Research Analyst at IDC India & South Asia, highlighted that Android tablets are becoming the preferred device for light productivity and entertainment due to better cameras, software updates, and app integration, attracting a portion of PC buyers.
Despite more than 60% of shipments being entry-level tablets priced under $300, the average selling price (ASP) in the consumer segment increased from $309 in 2023 to $336 in 2024. The rising cost of components and higher notebook PC prices have made tablets an appealing alternative for customers, Tiwari observed.
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