Any product claims made on e-commerce platforms must be fully aligned with the information provided on the product’s physical label. No claims that are not substantiated on the product packaging should appear online. This measure is crucial to prevent the dissemination of misleading or unsupported claims, which could result in regulatory action and a loss of consumer trust.
E-commerce FBOs (food business operators) shall have mechanisms in place to ensure that products listed on their platforms are in compliance with FSS (Labelling and Display) Regulations 2020. To maintain consumer confidence, it is also necessary to ensure that food products being delivered have sufficient remaining shelf life. FSSAI (Food Safety and Standards Authority of India) mandates that products must have a minimum shelf life of 30% or at least 45 days before expiry at the time of delivery. In line with FSSAI's commitment to transparency, e-commerce platforms are encouraged to prominently display FSSAI license/registration numbers of the sellers and hygiene ratings obtained by food business operators. This practice will enhance consumer trust and allow them to make more informed purchasing decisions. It says that no e-commerce FBO shall list any food business operator [seller] on its platform without displaying their valid FSSAI license or registration.
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